Our Brands
Our new corporate identity :
FBD has become one of the countries largest insurance companies and to reflect our growth we wanted to refresh and modernise our corporate logo. We have very loyal customers and in re-branding it was important to us that we stayed true to the heritage of the old FBD brand yet at the same time reflect our progression as an organisation.
Brand campaign:
FBD has grown organically over the past 40 years to be one of the largest Irish insurance groups covering 650,000 homes, cars and businesses. While we know we are market leaders in many parts of the country there is an opportunity for us to grow more in the urban areas. In our new brand campaign we deliver some key messages about the scale of our operation and our key benefits.
Our friendly and helpful staff members are an integral part of the FBD brand and are central to the TV campaign.
The final message to all our customer (that will be seen in all our communications ) is a strong statement of service, care and focus:
OUR POLICY IS YOU!
Click here to view our latest TV ads.