Strategy
FBD was established in the 1960s by farmers for farmers. We have built on our
roots in agriculture to become a leading insurer in Ireland serving the needs of
Farmers, Businesses and Retail customers.
FBD Strategy
A digitally enabled, data enriched organisation which delivers an excellent customer and employee experience, while also delivering for our stakeholders.
1. Our customers: We have a complete picture of them, understand them and deliver a proposition they value.
2. Wider society & ESG: We are recognised as the Irish insurer supporting local communities. Delivering on our sustainability commitments and supporting our customers in theirs.
3. Our people: foster individual and organisational effectiveness.
4. Delivering measured profitable growth: through a sharp focus on value, growth and innovation.
5. Continuous Improvement: Be better tomorrow than we are today. Create capacity while enhancing our customer and employee experience
