FBD CEO Fiona Muldoon  Opens the Women & Agriculture Conference 2015, also sponsored by FBD

FBD Women & Agriculture Awards

Sponsored by FBD since 2011, the awards recognise the achievements and celebrate the success of women who juggle farming, working, running a home and caring for children or parents. There are three award categories: Innovation on-farm Award, Agribusiness & Innovation and Lifetime Achievement Award.

The winners of the awards will go on to represent Ireland at the COPA (Committee of Professional Agricultural Organisations) European awards. Ireland has had previous success at a European level.



NPA Managing  Director Anna May McHugh and FBD’s Head of Farm & Business Christy Doherty  launch new pioneering Child Safety Wristband initiative for the National  Ploughing

National Ploughing Championships

FBD has been one of the main sponsors of the National Ploughing Championships for over 25 years and has developed a great presence at the event year on year. FBD’s Champions for Change Farm safety campaign also focuses on child safety and the company continues to invest significantly in the communications campaign to raise awareness of hazards for children on the farm.

The National Ploughing Championships are enjoying greater attendance year on year and it is therefore hoped that the FBD Keeping you safe wristbands will serve as a reassurance to anyone bringing children to the event. The white wristbands, which will be handed-out at all of the event entrances, will allow for a contact phone number to be written on the band in the event that the wearer wanders off amidst the crowd.



Working Together from the Ground Up

Sean O'Brien | I do a risky job
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Champions for Change Farm Safety Campaign

The Champions for Change initiative was developed by FBD to empower farmers and their families to take a stand for farm safety.

Rather than ‘telling’ farmers what to do, the campaign uses digital technology to create a nationwide community of interest, discussion and support around the issues involved.

Social media such as Facebook and Twitter play a major part in the initiative offering regular reminders, updates and tips in the field of farm safety.  The campaign website and mobile apps have been optimised to engage with the 90% of younger farmers who now use smartphones in their day to day work.

GAA teams as well as well-known figures within the farming community such as Leinster and Irish rugby player, Seán O’Brien, have been leading ambassadors for the FBD Champions for Change campaign in a series of online TV, print and digital advertisements designed to promote participation.

Since launching the campaign, FBD has also recently distributed 20,000 farm safety packs to farms throughout the country reminding farmers of the dangers involved in their daily activities. This encourages the farming community to take the steps necessary to safeguard against becoming part of the terrible statistics for accidental death and injury occurring on Irish farms.

By sponsoring Champions for Change, FBD highlights, recognises and celebrates the hard working people who are making a real difference on the ground; the ordinary people who go the extra mile for others.  




Donegal GAA Team Sport a Champions for Change Jersey

Donegal GAA Team Sport a Champions for Change Jersey

In 2014, Donegal had the second highest rate of farm fatalities in the country. To highlight the paramount importance of farm safety and to show support for FBD’s Champions for Change, Donegal’s Senior Footballers wore a specially commissioned jersey in their first Championship match of the year.



FBD Connacht League

FBD have been the title sponsor of the Connacht League since its inception in 1995.

This sponsorship has been a huge success as there has been huge growth in the standard of Connacht football over the past decade. All teams and players have put a huge effort into the competition and it has been most successful preparing teams for the resumption of the National Football League.  

The competition provides an excellent opportunity for enthusiastic young players trying to break into the senior ranks.



FBD Barton Cup

The FBD Barton Cup is one of the most prestigious and popular competitions in the golfing calendar. The competition began back in 1904 and FBD were pleased to become sponsors in 1987.  

This is a Leinster branch competition with the first round being played in April and continuing through the summer with the final in 2 legs happening in late August/early September.