We have a number of ongoing sponsorships and brand ambassadors.
National Ploughing Championships
FBD has been one of the primary sponsors of the National Ploughing Championships for over 25 years and we are immensely proud of our strong, long-standing relationship with the National Ploughing Association.
The annual Ploughing Championships are a great showcase for highlighting the significance of agriculture in Ireland, both economically and culturally. The transformation of the event over the decades to what it has become today, that is, one of the largest outdoor shows in Europe, is testament to the visionary thinking of Anna-May McHugh and the capable team with whom she has surrounded herself.
FBD's presence at the Championships has grown year on year and we are delighted to have a unique opportunity annually to engage with our customers. Each year we bring huge innovation in addition to high levels of entertainment to proceedings whether that is celebrity guests, giveaways, educational seminars, safety campaigns, exciting competitions and interactive games.
FBD are firm believers in the importance of celebrating success, and the National Ploughing Championships are a celebration of all that is good in the Irish Agri sector. It forms a platform to showcase Irish products, goods and services on a global stage. The Ploughing Championships are also great fun and this is an event that the staff of FBD look forward to each year.
Bloom was launched by Bord Bia in 2007 and has grown into Ireland's most popular garden event with in excess of 100,000 attending the 5 day festival in the Phoenix Park on an annual basis.
FBD are proud to be the only commercial sponsor of Bloom in the Park. The event brings together a vibrant mix of horticulture, lifestyle as well as food attractions whilst also offering a fantastic opportunity for our staff to meet both existing and new customers in a relaxed urban setting.
In 2017 and 2018, the FBD sponsored show gardens were awarded prestigious gold medals by the Bloom judging panel. Both the "Transition" and "Deep Play" gardens showcased contemporary, innovative designs inspired by the theme of the FBD mantra, "Protection, It's in our Nature".
FBD has a long history of promoting safe working methods and highlighting high risk areas on farms. Many safety initiatives are supported; including the FBD Health & Safety Awards hosted by UCD and FBD Farm Safety Seminars in addition to working closely with the Irish Co-operative Organisation Society (ICOS) on Mart Safety.
Farming is currently the most dangerous occupation in Ireland and the stark numbers are the reality of farming today. Unfortunately each year seems to break a new farm fatality record despite all the efforts and resources dedicated to reversing this trend. FBD believes it's now more important than ever to ensure we are all taking responsibility for managing safety on the farm.
In 2018 we launched the FBD Insurance Farm Protect campaign with the express aim of encouraging farmers to make small changes to their working behaviours. While farmers' attitudes to health & safety are generally very positive, these simple changes can make a big difference and are essential if we are to see a reduction in farm accidents. Most farmers understand the hazards on their farm and the associated risks, but they often take chances especially when they are rushing, are under stress or if there is a financial cost to bear.
The newly branded FBD Insurance Farm Protect Programme will focus on promoting awareness of the critical behavioral changes required through press adverts, online adverts, social media and through distributing safety materials.
The O'Donovan Brothers
Olympic rowing heroes Gary and Paul O'Donovan have been FBD brand ambassadors since 2016. The silver medallists in Rio embody key characteristics of Irish life such as hard work and dedication aligned to natural charm and a strong sense of humour. Over the past few years they have engaged with our customers at our agri shows, helped us launch new products and even partook in the sports day of St Patricks BNS in Carrickmacross who were the winning school in our hugely successful social media competition.
FBD Connacht League
FBD have been the title sponsor of the Connacht League since its inception in 1995. This relationship has coincided with a huge upturn in the standard of Connacht football. Played in January each year the competition acts as an important stepping stone for emerging players to enter the elite level of senior inter county football.