FBD Group FBD Group FBD Group FBD Group


FBD was established in the 1960s by farmers for farmers. We have built on our
roots in agriculture to become a leading insurer in Ireland serving the needs of
Farmers, Businesses and Retail customers.

Our Purpose

At FBD Insurance, we aim to serve the needs of farm, business and retail customers across Ireland by supporting, protecting and standing with them to enable them to grow and thrive.

We are proud of our roots in farming and of our Irish heritage. We are proud of our expertise and appreciate the trust of our customers. We take pride in being part of the communities we serve. We evolve to meet the changing needs of our customers and the next generation of customers. We continue to support families and family businesses in the same way we have supported Ireland's farmers for generations. We continue to carefully grow our business, building the FBD brand and securing FBD's future.


FBD of 2027

A digitally enabled, data enriched organisation which delivers an excellent customer and employee experience, while also delivering for our 5 key stakeholders.


1. FBD has a complete picture of our customer, understands them and delivers a proposition they value

2. FBD is recognised as an Irish insurer, supporting and sustaining our local communities

3. Our people have embraced change and are now driving it

4. FBD delivers steady profitable growth

5. FBD delivers a constant dividend yield

Strategic Objectives


Focus on our strength to deliver profitable growth


For farmers, we focus on relationship strengthening


For business, we build on momentum and relationships


In retail, execute our intermediary promise and build our offering for mass market


Key to success is understanding our customers and execution

Further information on the FBD strategy

  • Customer relationship strengthening
  • Intermediary development
  • Measure accurately through a customer lens
  • Segment our portfolio
  • Create capacity and improve customer, as well as employee experience
  • Reward our customer's loyalty, profitability for them and for us.
  • Engagement
  • Communication
  • Commit and invest in our strategy
  • Understand our customers better & create a single view of the customer
  • Enhance our claims proposition & continue to differentiate at the key moment of truth
  • Action where we can make a difference