Strategy
FBD was established in the 1960s by farmers for farmers. We have built on our
roots in agriculture to become a leading insurer in Ireland serving the needs of
Farmers, Businesses and Retail customers.
Our Purpose
FBD's purpose is to support, protect and stand with Ireland's people, families, farmers and business to enable our customer to grow and thrive.
We are proud of our roots in farming; of our Irish heritage and of FBD's proposition for this market. A proposition that has developed and evolved through our rich expertise; customer knowledge and our immersion in the communities we serve. We appreciate the trust of our customers.
We evolve to meet the changing needs of our customers and the next generation of customers.
We continue to support families and family businesses in the same way we have supported Ireland's farmers for generations. We continue to carefully grow our business, building the FBD brand and securing FBD's future.